Course Schedule and Catalog
Course Schedule - Spring Semester 2008
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 880 002 (CRN: 21971)
STRATEGIC MARKETING
Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meeting: (4-JAN-2008 - 31-MAY-2008)
Part of Term: EMBA Full Term Spring
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Section Max Enrollment: 35
Section Enrolled: 28
Enrollment data as of: 14-MAY-2024 12:28AM
Description: Introduction to the key concepts underlying the function of marketing in a business enterprise. Includes lectures and an extensive analysis of marketing management cases.