Course Schedule and Catalog
Course Schedule - Fall Semester 2007
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 793 001 (CRN: 12789)
NEW PRODUCTS I
Long Title: NEW PRODUCTS
Department: Management
Instructor: Singh, Siddharth S.
Meeting: (27-JUL-2007 - 22-SEP-2007)
Part of Term: EMBA Term V
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Section Max Enrollment: 35
Section Enrolled: 0
Enrollment data as of: 14-MAY-2024 1:12PM
Description: This course is to explore various issues and problems that are faced by marketing managers in making decisions on the design and marketing of new products. The course is intended to acquaint students with the idea of a new product development process such as opportunity identification, product design, pre-test and test marketing, launching and profit management. Repeatable for Credit.