Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Meeting: 6:15PM - 9:30PM W (8-JAN-2007 - 28-MAR-2007)
Part of Term: PMBA Combo Term V & VI
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Section Max Enrollment: 0 (permission required)
Section Enrolled: 36
Enrollment data as of: 19-MAY-2024 9:57AM
Additional Fees: None
Final Exam: Final Exam Unknown
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.