Course Schedule and Catalog
Course Schedule - Spring Semester 2007
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 686 001 (CRN: 21914)
MARKETING RESEARCH
Long Title: MARKETING RESEARCH
Department: Management
Instructor: Singh, Siddharth S.
Meeting: 4:00PM - 5:30PM MW (8-JAN-2007 - 19-FEB-2007)
Part of Term: MBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisites: MGMT 580
Section Max Enrollment: 60
Section Enrolled: 26
Enrollment data as of: 14-MAY-2024 8:46AM
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.