Course Schedule and Catalog
Course Schedule - Fall Semester 2006
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 904 001 (CRN: 12098)
BUYER BEHAVIOR
Long Title: BUYER BEHAVIOR
Department: Management
Instructor: Perkins, Andrew W.
Meeting: (28-AUG-2006 - 8-DEC-2006)
Part of Term: Full Term
Grade Mode: Satisfactory/Unsatisfactory
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: .75
Course Syllabus:
Section Max Enrollment: 60
Section Enrolled: 31
Enrollment data as of: 12-MAY-2024 3:10PM
Description: Consumer Behavior is about understanding who consumers are and why they purchase the products and services that they do. In order to be able to predict consumer bahavior, we must understand how and why consumers identify with the products, services, and brands that they choose.