Course Schedule and Catalog
Course Schedule - Spring Semester 2006
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 673 001 (CRN: 22006)
INTEGRATED MRKTG COMMUNICATION
Long Title: STRATEGIC INTEGRATION OF MARKETING COMMINICATIONS
Department: Management
Instructor: Mendoza, Norma A.
Meeting: 2:15PM - 3:45PM TR (17-JAN-2006 - 25-APR-2006)
Part of Term: MBA Modules 4+5+6
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisites: MGMT 580
Section Max Enrollment: 45
Section Enrolled: 13
Enrollment data as of: 19-MAY-2024 3:25PM
Description: The course will focus on strategic planning, development, and execution of integrated marketing communications programs. In order to design programs that achieve maximum impact, we will survey all elements of the promotion mix- advertising, personal selling, public relations, sales promotions, sponsorship, direct response and interactive marketing. The emphasis of this course is on practical application of marketing communications in both consumer and business markets. Repeatable for Credit.