Course Schedule and Catalog
Course Schedule - Spring Semester 2005
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 982 002 (CRN: 22891)
ADVERTISING AND PROMOTION
Long Title:
Department: Management
Instructor: Yoon, Yeosun
Meeting: FS (21-JAN-2005 - 4-MAR-2005)
Part of Term: EMBA Mini 10
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Section Max Enrollment: 60
Section Enrolled: 40
Enrollment data as of: 16-MAY-2024 9:44PM
Description: ADVERTISING AND PROMOTION
*****
This course will take an Integrated Marketing Communications approach to the development, implementation, and control for advertising and promotion programs. We will examine the role of IMC in marketing and discuss how to develop, monitor, and evaluate advertising, sales promotion, direct marketing, public relations, and other types of non-traditional marketing communication programs.
*****
Instructor(s): Yoon