Course Schedule and Catalog
Course Schedule - Spring Semester 2005
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 697 001 (CRN: 21699)
ADVERTISING & PROMOTION
Long Title:
Department: Management
Instructor: Yoon, Yeosun
Meeting: 12:30PM - 2:00PM TR (12-JAN-2005 - 6-MAY-2005)
Part of Term: MBA Modules 4+5+6
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 100
Section Enrolled: 31
Enrollment data as of: 17-MAY-2024 12:16AM
Description: ADVERTISING & PROMOTION
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This course will take an Integrated Marketing Communications approach to the development, implementation and control for advertising and promotion programs. We will examine the role of Integrated Marketing Communications in marketing, setting objectives and budgets, development, monitoring, evaluating for advertising, direct marketing, public relations, and sales promotion programs.
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Instructor(s): Yoon