Course Schedule and Catalog
Course Schedule - Fall Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 712 001 (CRN: 21865)
DATABASE MARKETING
Long Title:
Department: Management
Instructor: Seetharaman, Peruvemba B.
Meeting: 2:15PM - 3:45PM TR (23-AUG-2004 - 17-DEC-2004)
Part of Term: MBA Modules 1+2+3
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 500
Section Enrolled: 10
Enrollment data as of: 16-MAY-2024 11:47PM
Description: DATABASE MARKETING
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This course on Database Marketing will provide students with an understanding of 1.) The managerial issues related to database marketing and customer relationship management, 2.) The importance of integrating internal processes with customer relationship management processes, 3.) Technology issues in developing relationship tools such as data architecture, data warehousing, content personalization, etc. 4.) Data models used in understanding and predicting customer behavior for improved customer relationships from large databases, and will provide students with the ability to develop and utilize specific data mining techniques to integrate customer data and business processes.
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Instructor(s): Seetharaman