Course Schedule and Catalog
Course Schedule - Fall Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 884 002 (CRN: 21734)
BRAND MANAGEMENT
Long Title:
Department: Management
Instructor: Perkins, Andrew W.
Meeting: (30-JUL-2004 - 10-SEP-2004)
Part of Term: EMBA Mini 7
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Section Max Enrollment: 500
Section Enrolled: 41
Enrollment data as of: 16-MAY-2024 11:00PM
Description: BRAND MANAGEMENT
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Application of various dimensions of marketing strategy and management to the role of the product manager responsible for all marketing activities of a given product.
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Instructor(s): Perkins