Course Schedule and Catalog
Course Schedule - Fall Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 707 001 (CRN: 21706)
BUYER BEHAVIOR II
Long Title:
Department: Management
Instructor: Dholakia, Utpal
Meeting: 2:15PM - 3:45PM MW (8-NOV-2004 - 17-DEC-2004)
Part of Term: MBA Module 3
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 1
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 500
Section Enrolled: 19
Enrollment data as of: 16-MAY-2024 9:05PM
Description: BUYER BEHAVIOR II
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The objective of this course is to understand the psychological mechanisms underlying important marketing processes. In particular, we will examine the psychological bases of customer satisfaction, loyalty, relationship marketing, and branding. In each case, drawing on psychological theoretical frameworks, we will understand what these constructs mean from the consumer's standpoint, and how managers should take these meanings into account during planning, creating and executing marketing strategies. It is expected that this knowledge will benefit not just students interested in a marketing emphasis, but those in general management and finances as well, in evaluating the implications of their functional responsibilities on their firm's top-line through influencing customer processes and behaviors.
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Instructor(s): Dholakia. Repeatable for Credit.