Course Schedule and Catalog
Course Schedule - Fall Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 688 001 (CRN: 21703)
BUYER BEHAVIOR
Long Title:
Department: Management
Instructor: Dholakia, Utpal
Meeting: 2:15PM - 3:45PM MW (23-AUG-2004 - 29-OCT-2004)
Part of Term: MBA Modules 1+2
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 2
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 500
Section Enrolled: 18
Enrollment data as of: 17-MAY-2024 1:06AM
Description: BUYER BEHAVIOR
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Drawing on established theoretical frameworks of cognitive and social psychology, this course examines three aspects of consumer behavior: (1) individual, social and cultural influences on consumers, (2) psychological mechanisms of pre- and post-consumption processes such as decsion-making and attitude formation & change, and (3) methodological issues in consumer analysis. Implications for strategy as well as marketing program design, measurment and execution are discussed. These topics will be studied through discussion of academic articles, cases and projects.
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Instructor(s): Dholakia.