Course Schedule and Catalog
Course Schedule - Fall Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 580 003 (CRN: 21655)
MARKETING
Long Title:
Department: Management
Instructors:
Meeting: 2:15PM - 3:45PM TR (23-AUG-2004 - 17-DEC-2004)
Part of Term: MBA Modules 1+2+3
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Section Max Enrollment: 500
Section Enrolled: 52
Enrollment data as of: 16-MAY-2024 11:48PM
Description: MARKETING
*****
Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.
*****
Instructor(s): Zhu, Westbrook Repeatable for Credit.