Course Schedule and Catalog
Course Schedule - Spring Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 689 001 (CRN: 21703)
MARKETING MODELS
Long Title:
Department: Management
Instructor: Sukumar, Ramamirtham
Meeting: 2:15PM - 3:45PM MW (14-JAN-2004 - 6-MAY-2004)
Part of Term: MBA Modules 4+5+6
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following School(s):
Jones School of Business
Section Max Enrollment: 100
Section Enrolled: 10
Enrollment data as of: 2-JUN-2024 1:02AM
Description: MARKETING MODELS
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Development and analysis of state-of-the-art marketing models that utilize consumer-level data and statistical software packages (SAS, SPSS, and GAUSS) to uncover the various key marketing measures such as price and advertising elasticities, to study the impact of promotions and advertising on sales, to analyze the diffusion of new products such as answering machines and cellular phones, and to do segmentation and market structure analysis.