Course Schedule and Catalog
Course Schedule - Spring Semester 2004
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 699 001 (CRN: 21698)
ADVANCED MARKETING RESEARCH
Long Title:
Department: Management
Instructor: Sukumar, Ramamirtham
Meeting: 4:00PM - 5:30PM MW (14-JAN-2004 - 6-MAY-2004)
Part of Term: MBA Modules 4+5+6
Grade Mode: Standard Letter
Course Type: Lecture
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Restrictions:
Must be enrolled in one of the following School(s):
Jones School of Business
Section Max Enrollment: 100
Section Enrolled: 9
Enrollment data as of: 2-JUN-2024 1:49AM
Description: ADVANCED MARKETING RESEARCH
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In this course we develop a thorough understanding surrounding the design of studies to measure perception and preference in a market. Topics include: Projective Techniques, Multidimensional Scaling, Factor Analysis, Conjoint Analysis, and Choice Models. Design of data collection instruments, collection, analysis, and reporting of results are emphasized in a project context.