MICO 602 - CUSTOMER FOCUS PRODUCT MGMT
Long Title: CUSTOMER FOCUS PRODUCT MANAGEMENT FOR OILFIELD SERVICES FIRMS
Department: Management
Grade Mode: Standard Letter
Language of Instruction: Taught in English
Course Type: Seminar
Credit Hours: 1.5
Description: Understanding customer needs, and developing products that successfully meet those needs is a cornerstone of success for oilfield services firms. Products in such firms may range from nuts and bolts
to multi‐million dollar rigs. How should firms ensure that their products, processes, people, and pricing strategies are aligned to customer needs? The course will introduce a strategic framework that can
enable firms to become customer focused, gain competitive advantage, become financially disciplined, and develop strategic focus. Case studies and articles from business press will be used to illustrate the key concepts.
Department Permission Required.