Course Schedule and Catalog

Long Title: PUBLIC POLICY MANAGEMENT AND ADVOCACY

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 2

Description: This course demonstrates how organizations, especially corporations, set up processes for identifying and managing public policy issues. Then, to help achieve their public policy objectives, it discusses how corporations use best practices in engaging with stakeholders--governments, media, communities and non-profit NGOs. The course covers both good and bad practices in communications with these stakeholders, including in crisis situations. Finally, it illustrates how corporations can use social responsibility activities to enhance their reputation and help achieve success in the public policy arena.