Course Catalog - 2011-2012

     

MGMT 739 - DELIVERING EMPL/CUST/SHLDR VAL

Long Title: DELIVERING EMPLOYEE, CUSTOMER & SHAREHOLDER VALUE
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: The course delivers fundamental concepts of how a company delivers value to its primary stakeholders. Successful business models are examined and analyzed. Successful companies will be examined, primarily in the way of delivering value. The course will highlight what constitutes a good value chain and why. A portion of the course will revolve around the definition of value and the formulation of a "value proposition". A delineation will be made in the formulation of the "value proposition" for companies with different value disciplines. Real examples and case studies will be shared with the students derived from many years of the instructors' consulting experience with internal and external customers in their pursuit to provide satisfaction to all three major stakeholders: Customers, Employees, and Shareholders.