Course Schedule and Catalog

Long Title: APPLIED MARKETING STRATEGY

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 1.5

Description: The course will deliver the fundamental concepts as to how a company delivers value to its primary stakeholders by exploiting successful business models of Applied Marketing Strategy. Almost all business strategies deal with how to run a race-- basically constructing the road to value creation. This particular course deals with the thought leadership and set of processes needed to best choose and define which race to run. In today's economic environment, winning companies have to reinvent the rules of competition. These companies by relentlessly driving themselves to deliver extraordinary levels of distinctive value to carefully selected group of customers have made it impossible for other companies to compete on the old terms.