Course Schedule and Catalog

Long Title: REAL ESTATE MARKETING

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 1.5

Description: What role does thorough market research and strategic marketing play in the overall health of a real estate portfolio? Why do both the development and sales teams within a real estate organization depend so heavily on both market research and marketing when faced with key financial decisions: redevelopment decisions; “buy/sell” decisions; new development decisions; re-merchandising decisions; re-positioning decisions. We will discuss these topics mainly from a public company’s perspective and work with “subject” Houston properties that are easily accessible to students. This course will help students understand how market research, branding, public relations, marketing and selling are all both interdependent within a real estate organization and essential to a company’s targeted profitability. The material will be useful in helping students learn that a real estate project (whether multi-family, commercial or shopping center) is dynamic and vulnerable and needs to be thoroughly understood by the owner in order to maximize its financial potential during any stage of the property’s life cycle. Repeatable for Credit.