Course Schedule and Catalog
Course Catalog - 2011-2012
MGMT 687 - MARKETING STRATEGY
Long Title: MARKETING STRATEGY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: The course is designed to provide students a) a thorough understanding of marketing strategy and the elements that comprise it, and b) a practical framework they can use in developing meaningful and impactful marketing strategies for any product, business or not-for-profit organization.
Repeatable for Credit.