Course Schedule and Catalog
Course Catalog - 2011-2012
MGMT 685 - MARKETING CHANNELS
Long Title: MARKETING CHANNELS
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: This course will expose students to the fundamental concepts and management of modern marketing channels. Students will gain an understanding on how institutions can effectively and efficiently transmit things of value from points of conception, extraction, and/or production to points of consumption.
Repeatable for Credit.