Course Schedule and Catalog

Long Title: MARKETING

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Description: This course is built around the premise that providing superior value to customers is a central means of creating value for the firm’s stakeholders. The course focuses on marketing strategy – the strategic decision of what value to provide, how to provide it, and to whom. You will lean the importance of balancing effectiveness and efficiency through formulation, implementation, evaluation, and control of marketing mix programs directed at target segments.