Course Catalog - 2011-2012

     

MUSI 515 - MUSIC ENTREPRENEURSHIP

Long Title: MUSIC ENTREPRENEURSHIP
Department: Music
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 2
Description: Music Entrepreneurship introduces the music student to the idea and development of a business strategy via introduction to the business plan model. Students learn to develop mission statements, analyze markets and competition, research advertising and promotional strategies and put together financial assumptions and forecast into business friendly templates. Instructor Permission Required.