Course Catalog - 2011-2012

     

SMGT 366 - EVENT & CUSTOMER MANAGEMENT

Long Title: EVENT MANAGEMENT AND CUSTOMER SERVICE
Department: Sport Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Prerequisite(s): (SMGT 260 OR KINE 260) AND (SMGT 360 OR KINE 360)
Description: Practical application of the principles and theory related to planning, organization, and execution of sport and entertainment events. During the semester, students will plan and execute an actual event and they will be graded based on its success. At the conclusion of this course, students will be prepared to design, run, and evaluate events and event management teams.