Course Schedule and Catalog
Course Catalog - 2011-2012
SMGT 362 - SPORT MARKETING
Long Title: SPORT MARKETING
Department: Sport Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Prerequisite(s): SMGT 260 OR KINE 260
Description: This course covers the essentials of sport marketing which includes planning, promotions, operations, and market analysis. Students will examine the fundamental principles used in the marketing of sport, products, events, and the importance of service quality.