Course Schedule and Catalog
Course Catalog - 2011-2012
SMGT 360 - SALES & REVENUE IN SPORT
Long Title: SALES & REVENUE GENERATION IN SPORT
Department: Sport Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Prerequisite(s): SMGT 260 OR KINE 260
Description: In this class, students are introduced to the characteristics that are required for successful selling in the sport industry, such as developing proposals, making persuasive sales presentations, closing deals, maintaining relationships, etc. Students will also explore the various ways that revenue is generated in the sport industry.