Course Schedule and Catalog

Long Title: INTERNATIONAL MARKETING

Department: Policy Studies

Grade Mode: Standard Letter

Course Type: Seminar

Credit Hours: 3

Description: STUDY ABROAD CAPA IN LONDON ONLY. This course reflects the increasing amount of international marketing carried out by a wide and diverse range of organizations. Starting with why organizations may wish to expand their activities across national boundaries, students develop knowledge to identify which markets to enter, the methods of market entry available, and the management and control implications. Instructor Permission Required.