MGMT 736 - PUBLIC POLICY MANAGEMENT
Long Title: PUBLIC POLICY MANAGEMENT AND ADVOCACY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions: Must be enrolled in one of the following Program(s):
MBA
Description: This course examines the process of managing public policy issues from a corporate perspective. This course will attempt to answer the following questions:
• How does one structure and use political risk assessments to identify current and potential public policy challenges?
• What planning techniques help manage public policy issues most effectively?
• What process elements and stewardship tools are needed to optimize outcomes from managing public policy issues?
• What skills and best practices should be used in engaging in advocacy with stakeholders regarding a public policy issue, whether that be governments, the media, non-governmental
organizations, the general public, industry organizations or employees?
• What is the role of corporate social responsibility in achieving a company's goals in the public policy arena?
• If a company were to find itself in a crisis situation as a result of some situation created by public policy, what are the keys for successful communication by that company?