Course Catalog - 2008-2009

     

MGMT 714 - APPLIED MARKETING STRATEGY

Long Title: APPLIED MARKETING STRATEGY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: CAPITAL INVESTMENT ANALYSIS ***** This course examines quantitive techniques for evaluating capital investment opportunities for corporations. In addition, the course will analyze cases to examine the use of those techniques in making capital investment decisions. ***** Not offered in 2004-2005. Repeatable for Credit.