Course Schedule and Catalog

Long Title: MARKETING

Department: Business

Grade Mode: Standard Letter

Course Type: Lecture

Distribution Group: Distribution Group II

Credit Hours: 3

Prerequisite(s): (STAT 280 OR STAT 310) AND ECON 370 OR (ECON 211 OR ECON 211 OR ECON 211 OR ECON 211 OR ECON 211 OR ECON 211 OR ECON 211 OR ECON 211 OR ECON 211) or permission of department

Description: Introduces the role of marketing in organizations and the principle marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs. Space is limited. Registration does not guarantee a space in class. The Jones School will conduct a lottery for over-enrolled classes to create the course roster for the semester. The Jones School will communicate the results within a week of the close of registration. Repeatable for Credit.