Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 984 - MARKETING RESEARCH
Long Title: MARKETING RESEARCH
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: The objectives of the course are: to familiarize you with the marketing research process, alternative research designs and data collection techniques; to develop capabilities in designing and executing studies appropriate for a particular marketing problem; and to provide skills for using and understanding various data analysis procedures for survey and experimental data.