Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 712 - DATABASE MARKETING
Long Title: DATABASE MARKETING
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisite(s): MGMT 580
Description: This course on Database Marketing will provide students with an understanding of 1.) The managerial issues related to database marketing and customer relationship management, 2.) The importance of integrating internal processes with customer relationship management processes, 3.) Technology issues in developing relationship tools such as data architecture, data warehousing, content personalization, etc. 4.) Data models used in understanding and predicting customer behavior for improved customer relationships from large databases, and will provide students with the ability to develop and utilize specific data mining techniques to integrate customer data and business processes. Repeatable for Credit.