Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 710 - BUSINESS TO BUSINESS MARKETING
Long Title: BUSINESS TO BUSINESS MARKETING
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: The objective of this course is to provide the student with an understanding of the various concepts and tools relevant to the marketing of products in a business-to-business setting.