Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 708 - STRATEGIC MARKET ANALYSIS
Long Title: STRATEGIC MARKET ANALYSIS
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1.5
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Must be enrolled in one of the following Level(s):
Graduate
Prerequisite(s): MGMT 580
Description: In rapidly changing business environments, with global competition and maturing markets, demonstrating in-market growth and competitive advantage is extremely important. This class explores how companies utilize existing information and custom data to create frameworks that facilitate strategic growth-oriented decisions. Class sessions will emphasize experimental learning and will include a combination of case studies, real-time business examples and hands-on fieldwork where applicable. Repeatable for Credit.