Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 699 - ADVANCED MARKETING RESEARCH
Long Title: ADVANCED MARKETING RESEARCH
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: In this course we develop a thorough understanding surrounding the design of studies to measure perception and preference in a market. Topics include: Projective Techniques, Multidimensional Scaling, Factor Analysis, Conjoint Analysis, and Choice Models. Design of data collection instruments, collection, analysis, and reporting of results are emphasized in a project context.