Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 697 - ADVERTISING & PROMOTION
Long Title: ADVERTISING AND PROMOTION
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisite(s): MGMT 580
Description: This course will take an Integrated Marketing Communications approach to the development, implementation and control for advertising and promotion programs. We will examine the role of Integrated Marketing Communications in marketing, setting objectives and budgets, development, monitoring, evaluating for advertising, direct marketing, public relations, and sales promotion programs. Repeatable for Credit.