Course Schedule and Catalog

Long Title: ADVERTISING CREATIVITY

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 1

Description: Many CEOs and Marketing Managers are not trained how to evaluate advertising creativity or ad content even though advertising plays a key role in a company's/product's marketplace performance. Advertising Creative Management will provide a basic framework for managing and evaluating advertising creativity with a focus on television ads. The course will include lectures, numerous advertising samples for discussion, a guest speaker and two assignments. There will not be a final exam.