Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 689 - MARKETING MODELS
Long Title: MARKETING DECISION MODELS
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: Development and analysis of state-of-the-art marketing models that utilize consumer-level data and statistical software packages (SAS, SPSS, and GAUSS) to uncover the various key marketing measures such as price and advertising elasticities, to study the impact of promotions and advertising on sales, to analyze the diffusion of new products such as answering machines and cellular phones, and to do segmentation and market structure analysis.