Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 687 - MARKETING STRATEGY
Long Title: MARKETING STRATEGY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Description: Considers key elements of marketing strategy, namely, segmentation, targeting, positioning, new product introduction, product line policies, competition. Also treats development of strategic marketing plan. The concepts are discussed through cases, lectures, and a simulation game called MARKSTRAT.