Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 683 - SERVICE MRKTNG AND MGMT
Long Title: SERVICE MARKETING AND MANAGEMENT
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Description: Exploration of challenges in the marketing of services, with emphasis on service quality, the importance of cross-functional interactions, and the development of breakthrough service organizations. Examines the differences between marketing services and marketing products, service quality, customer satisfaction, the design of services, and service guarantees, by using lectures, discussions, and case analyses. Repeatable for Credit.