Course Schedule and Catalog
Course Catalog - 2006-2007
MGMT 680 - CUSTOMER SATISFACTION& LOYALTY
Long Title: CUSTOMER SATISFACTION AND LOYALTY
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 3
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Prerequisite(s): MGMT 580
Description: Introduction to major concepts in the analysis of customer satisfaction and loyalty, with emphasis on managerial applications. Also examines related consumption and post-purchase phenomena related to customer satisfaction and loyalty. Open only to second-year MBA students. Repeatable for Credit.