Course Schedule and Catalog

Long Title: STRATEGIC INTEGRATION OF MARKETING COMMUNICATIONS

Department: Management

Grade Mode: Standard Letter

Course Type: Lecture

Credit Hours: 3

Prerequisite(s): MGMT 580

Description: The course will focus on strategic planning, development, and execution of integrated marketing communications programs. In order to design programs that achieve maximum impact, we will survey all elements of the promotion mix- advertising, personal selling, public relations, sales promotions, sponsorship, direct response and interactive marketing. The emphasis of this course is on practical application of marketing communications in both consumer and business markets. Repeatable for Credit.