Course Schedule and Catalog
Course Catalog - 2004-2005
MGMT 984 - MARKETING RESEARCH
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: MARKETING RESEARCH
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The objectives of the course are: to familiarize you with the marketing research process, alternative research designs and data collection techniques; to develop capabilities in designing and executing studies appropriate for a particular marketing problem; and to provide skills for using and understanding various data analysis procedures for survey and experimental data.
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Instructor(s): Seetharaman