MGMT 884 - BRAND MANAGEMENT
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 1
Restrictions: Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: BRAND MANAGEMENT
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Application of various dimensions of marketing strategy and management to the role of the product manager responsible for all marketing activities of a given product.
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Instructor(s): Perkins