Course Schedule and Catalog
Course Catalog - 2004-2005
MGMT 880 - MARKETING
Long Title:
Department: Management
Grade Mode: Standard Letter
Course Type: Lecture
Credit Hours: 2
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Description: MARKETING
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Introduction to the key concepts underlying the function of marketing in a business enterprise. Includes lectures and an extensive analysis of marketing management cases.
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Instructor(s): Westbrook